HarvestMark Insights integrates data across your supply chain to help you optimize freshness and quality.

• Fresh, quality produce is critical to retails buyers and shippers: 72% of shoppers choose their grocery stores based on the quality of the produce aisle (FMI, 2011)
• Shippers spend a third more in the produce department when they’re delighted by the quality and freshness of fresh items (Oliver Wyman, 2008)

Yet today, growers, shippers, retailers and foods service wholesalers often have no visibility into the freshness and quality of their produce as it's received and once it’s left their warehouse. Quality issues are often reported after the fact, leaving little time to respond quickly to problems, or collaborate with suppliers or buyers.

Now you can monitor how your product performs from field to store shelf, and pinpoint sources of lost freshness and quality. With HarvestMark Insights, you have data-based analysis needed to retain and capture new business, achieve price premiums, increase sales, and earn greater customer loyalty.

Our Solution

We transform quality and freshness data captured at critical points in your supply chain, from field to store, into actionable insights that you access on-demand via role-based dashboards and through email alerts.

Features

• Easy to use tools for quality scoring, allowing you to capture appearance, condition, defects, temperature, brix or other QC metrics through distribution or inventory and merchandising data while in store.
• Role-based dashboards and reports that help your team rapidly measure, identify and root cause drivers of lost freshness and quality.
• Intuitive benchmarking tools help you prioritize issues and make faster, more impactful decisions.
• Email alerts to notify you when freshness or quality thresholds fall below expectations.

Benefits

Measure: Farm to shelf visibility of your products’ freshness and quality to know what's in store^®

• The moment of truth is no longer a mystery: Capture quality and freshness ratings at edge of shelf across your categories and skus. Just the way a shopper would see it.
• Benchmark stores, products or regions performance.
• First-to-last mile visibility makes it easy to identify patterns and focus on where days are being lost or quality compromised – in the field, the cooler, the DC or the store.

Root Cause: Identify true drivers of freshness and quality

• Proprietary analytics help identify the causes of poor quality by variety, growing region, DC, date, or store so you can take action to correct them.
• Optimize pack style and variety mix.
• Monitor the impact of your supply chain initiatives to ensure they delivery the impact you expect.

Take Action: Don’t get buried in data, get actionable insights

• Store and DC data is loaded seamlessly into the platform and is displayed in an easy to use format based on a user’s role.
• Customize weekly reports that are automatically emailed to users, making it easy to improve visibility to quality and freshness performance.
• Eliminate spreadsheets across your organization.