Our Connect solution enables fresh food brands to engage shoppers on their terms, real-time through any mobile device. Connect gives each of your products a web and mobile presence that delivers the information that shoppers care about. Enhance your voice of the customer programs with real-time feedback from shoppers using our easy survey and feedback tools.   Respond to feedback and monitor trends from the convenience of a web portal.

Feedback is priceless. Enable shoppers to give feedback on your products

• Feedback is instantly linked back to product age, origin, and location using Traceability – making it meaningful.
• Monitor trends by product, SKU, supplier, variety, or other variables you care about to inform your business.
• Feedback is securely archived and accessible through any web connection.

Happy customers are loyal customers. Build brand preference and trust with your shoppers and retail buyers

• Build loyalty by responding directly to shoppers using our convenient web portal.
• Identify potential problems that could jeopardize your sales & distribution - before the retail buyer calls you.
• Drive evangelism by responding to a shopper after an unhappy experience or reward your fans.

Insights integrates data across your supply chain to help you optimize freshness and quality.

• Fresh, quality produce is critical to retails buyers and shippers: 72% of shoppers choose their grocery stores based on the quality of the produce aisle (FMI, 2011)
• Shippers spend a third more in the produce department when they’re delighted by the quality and freshness of fresh items (Oliver Wyman, 2008)

Yet today, growers, shippers, retailers and foods service wholesalers often have no visibility into the freshness and quality of their produce as it's received and once it’s left their warehouse. Quality issues are often reported after the fact, leaving little time to respond quickly to problems, or collaborate with suppliers or buyers. Now you can monitor how your product performs from field to store shelf, and pinpoint sources of lost freshness and quality. With Insights, you have data-based analysis needed to retain and capture new business, achieve price premiums, increase sales, and earn greater customer loyalty.

Our Solution

We transform quality and freshness data captured at critical points in your supply chain, from field to store, into actionable insights that you access on-demand via role-based dashboards and through email alerts.

Features

• Easy to use tools for quality scoring, allowing you to capture appearance, condition, defects, temperature, brix or other QC metrics through distribution or inventory and merchandising data while in store.
• Role-based dashboards and reports that help your team rapidly measure, identify and root cause drivers of lost freshness and quality.
• Intuitive benchmarking tools help you prioritize issues and make faster, more impactful decisions.
• Email alerts to notify you when freshness or quality thresholds fall below expectations.

Benefits

Measure: Farm to shelf visibility of your products’ freshness and quality to know what's in store^®

• The moment of truth is no longer a mystery: Capture quality and freshness ratings at edge of shelf across your categories and SKUs. Just the way a shopper would see it.
• Benchmark the performance of stores, products or regions performance.
• First-to-last mile visibility makes it easy to identify patterns and focus on where days are being lost or quality compromised – in the field, the cooler, the DC or the store.

Root Cause: Identify true drivers of freshness and quality

• Proprietary analytics help identify the causes of poor quality by variety, growing region, DC, date, or store so you can take action to correct them.
• Optimize pack style and variety mix.
• Monitor the impact of your supply chain initiatives to ensure they deliver the impact you expect.

Take Action: Don’t get buried in data, get actionable insights

• Store and DC data is loaded seamlessly into the platform and is displayed in an easy to use format based on a user’s role.
• Customize weekly reports that are automatically emailed to users, making it easy to improve visibility to quality and freshness performance.
• Eliminate spreadsheets across your organization.

We are here to answer any questions you may have about our platform and tools.