HarvestMark

Grow Produce Profit by Optimizing Quality and Freshness

92% of shoppers say they rate a store based on its fresh food. Whether you are a producer of fresh produce or a retailer — you strive to deliver a fresh, high quality product to shoppers, at the right price, every day. HarvestMark DailyShopper™ provides the actionable insights you need to optimize quality and freshness, reduce shrink, and increase loyalty and profit.

The HarvestMark DailyShopper service reinvents how edge-of-shelf data is captured, making store monitoring more consistent and cost-effective than ever before. Our nationwide team visits stores on a schedule defined by our customers, and measures visual appearance and condition of fresh products. HarvestMark traceability enables those measurements to be linked back to the time and place of harvest and packing.

For suppliers, this creates better visibility into the quality and freshness of their products on the shelf and the performance of particular varieties, growers, and channels. For category managers and store operators, it delivers unprecedented insights into the drivers of freshness and quality, shrink, and customer satisfaction.

Learn from Commodity-Specific Audits

• Monitor the visual quality of products on the store shelf, with objective, commodity-specific metrics.
• Capture product age and source.
• Discover the drivers of quality and freshness, such as DC or store performance, distance to store, packaging style, or ordering frequency.
• Make informed decisions by performing root cause analysis with our easy-to-use dashboards.

See How It Works

• 1. Trained HarvestMark auditors visit stores on a predefined schedule and scan a random sample of target products.
• 2. Auditors use special software that guides them through a detailed quality evaluation for each commodity.
• 3. Data is uploaded to secure servers on the HarvestMark platform for analysis.
• 4. Analysis and insights are provided to you via online dashboards, scorecards, and alerts.