Easily carry traceability through your distribution center
Scanning every case is too labor intensive. RFID is still too expensive for cases and units. With HarvestMark a simple pallet- level scan will provide you the instant trace back and easy trace forward on the cases contained on the pallet. We use the GS1 standard to collect and carry your traceability data with minimum labor impact.
Comply quickly and cost-effectively with industry requirements.
Differentiate private label product
Your private label brands are emerging as premium offerings. Consumers wants transparency and peace of mind. In fact, a survey of 2,700 US households shows that 84% of consumers indicate a strong preference for traceable food. Now you can differentiate your private label brand to grow revenue and margin.
Give customers more reasons to choose your private label product.
Grow revenue and customer loyalty without establishing a new category
You work hard to attract and retain customers. The HarvestMark solution provides a powerful way to connect with consumers and enhance their experience. Imagine, at the point of customer choice, a small kiosk which tells the consumer about the exact item they are holding and offers a useful coupon to complimentary products and services. This same friendly system can be used at home by consumers taking part in your affinity programs.
Traceability is the hook, HarvestMark is the vehicle, and your marketing possibilities are endless.
Build customer affinity and grow margins.
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