More than ever before, consumers want to know that their food is safe, fresh, and where it comes from. Produce buyers choose suppliers who have strong food safety and traceability programs. When your brand demonstrates the connection between freshness, safety and trust, everyone wins.
Traceability is easy
Traceability doesn't have to mean changing how you do business or installing computer servers and enterprise software. The HarvestMark solution adapts to your processes to easily add traceability – and we've spent the time in the fields, pack-houses and distribution centers to make sure of it. Case- or unit-level traceability, no complicated computer servers, no technology in the field, simple to implement. That's HarvestMark.
Traceability drives profits
Traceability can help you grow revenues and market share. With HarvestMark, every single product unit tells its story, anywhere, anytime. Through the Web and in-store kiosks, your products give consumers valuable information: that the product is safe, fresh, and where it came from. This communication opens a new way to connect. It's a powerful way to differentiate your brand, promote your products and growing practices, and learn about customer preferences.
Traceability improves operations
Better information leads to more efficiency: What was the productivity by each crew? Where did my produce go? How long did it take to get there? What condition was it in when it was purchased? How did my harvest decisions affect the buying choices made by customers in the produce aisle? Only HarvestMark connects you with the buyer and consumer, and brings you new insights to reduce cost and improve your business.
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