September 30, 2009
SunFed Launches Traceability Program with HarvestMark®
Arizona-based full-service produce company selects HarvestMark
for PTI and item- level traceability
Redwood City, Calif. - September 30, 2009 -
YottaMark, Inc., the leader in traceability and authentication
solutions, today announced that SunFed has selected the HarvestMark
system for their enhanced traceability program. A full-service
produce company headquartered in Nogales, Ariz., SunFed will deploy
HarvestMark for PTI-compliant case-level traceability, and
consumer-accessible item-level traceability beginning with the
As the next milestones of the Produce Traceability Initiative (PTI)
draw near, produce shippers are setting their implementation plans
for enhanced traceability. SunFed has been a leader in food safety
programs. With the HarvestMark solution they will comply with the
PTI program, and deliver on-demand traceability to their buyers and
to the consumer at home.
"SunFed's commitment to food safety pre-dates the current issues
facing the fresh produce industry. Today, SunFed leads the industry
in food safety, and as new food safety regulations and standards
emerge, we want to be proactive to comply with our customers'
requirements," said Shay Zeltzer, chief technology officer, SunFed.
"We needed a system that would adapt to our packing processes and
the needs of our growers. We are impressed with the experience of
the HarvestMark team and their understanding of produce sourcing
from the U.S. and Mexico. We're pleased to be implementing
HarvestMark this season across our product lines."
SunFed will deploy HarvestMark as part of its existing food safety
program and will be delivering both traceable items and cases of
produce to meet growing traceability requirements from retailers
and foodservice operators. Starting in September, individual SunFed
branded seedless mini watermelons and cantaloupes will feature a
16-digit HarvestMark code on the label. Simply entering the code at
HarvestMark.com will lead consumers directly to information about
that specific item, including variety, where it was harvested, food
safety notices, and other valuable product information.
SunFed will also deploy HarvestMark PTI to comply with the Produce
Traceability Initiative and easily generate and apply PTI compliant
labels to each case. HarvestMark PTI-compliant labels also include
a case-specific HarvestMark code, which can be queried on the Web
or with a cell phone, to get instant, permissions-based data about
the produce as well as immediate trace-back to the source.
"SunFed has a significant presence in the produce industry with an
impressive food safety program," said J. Scott Carr, president and
CEO, YottaMark. "We are excited that SunFed has selected to
incorporate HarvestMark into its already established food safety
infrastructure. The scope and level of information that SunFed will
be able to collect and disseminate via HarvestMark will help extend
SunFed's leadership and enhance its communication and trust with
its buyers and consumers."
The HarvestMark solution gives individual items or cases a unique
identity that links to harvest, packing, and supply chain
information. The HarvestMark portal provides instant trace-back,
and easy access to distribution, quality, and food safety
information. HarvestMark PTI works with a wide range of packing
workflows providing shippers the flexibility to print PTI compliant
case labels either on-demand or in volume; at the packing line, in
the field or at the cooler. The product includes tools developed by
the HarvestMark team to simplify and speed the assignment of Global
Trade Item Numbers (GTINs) to each of the shipper's product
configurations, and easily share this information with
SunFed® is a privately held full-service produce company with
headquarters in Nogales (Rio Rico), AZ. SunFed works with the
world's finest growers to provide produce of the highest quality
with extended freshness and a flavor strategy in melons to deliver
consistent eating quality - a difference consumers will immediately
Today SunFed leads the industry in food safety. It employs rigorous
food safety standards and audits, including field testing utilizing
multi-residue screening, GlobalGAP and SQF, as well as HACCP
(Hazard Analysis and Critical Control Point) certification for all
of its packaging facilities.
In addition to having pioneered innovative packaging, SunFed has
pursued novel adjuncts to extend shelf life, such as using modified
atmosphere/modified humidity packaging for fresh beans, squash,
colored bell peppers and cucumbers from the greenhouse. Its new
world-class facility allows the company to handle products with
exacting care, managing temperature, humidity and atmosphere. The
facility's ozone treatment in all storage and shipping areas assure
the proper atmosphere to extend the consumer eating quality life of
SunFed's Promise: We will markedly raise the quality of our
customer's produce on hand, while substantially eliminating shrink
from their workplace.
For more information, please visit www.sunfed.net
or call 866-4SunFed (866-478-6333).
About YottaMark, Inc.
YottaMark, Inc. specializes in product traceability and
authentication solutions that deliver valuable business
intelligence when and where it's needed. Leading companies in the
fresh foods, electronics and consumer goods industries rely on
YottaMark's robust traceability platform to conduct precise trace
back, enhance communication, and increase security in their supply
HarvestMark®, the fresh food traceability solution from YottaMark,
is the industry's fastest growing traceability application. To
date, over 750 million produce packages have been enabled with
HarvestMark Codes to speed response to suspected recall events and
deliver on-demand product information throughout the supply
Designed for field- and line-packed produce, HarvestMark offers a
complete suite of traceability solutions, including case and
item-level. It accommodates a wide range of workflows with an open
platform for seamless integration with existing systems.
HarvestMark supports a variety of packaging formats making it quick
to deploy with no interruption to business operations.
YottaMark is a privately held company headquartered in Redwood
City, Calif. More information can be found at www.YottaMark.com and www.HarvestMark.com or call 1-866-76-TRUST (or