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November 9, 2011

Sun America Imports, LLC Selects HarvestMark® for Cantaloupe Traceability


Redwood City, CA – November 09, 2011 –
YottaMark, Inc., today announced that Sun America Imports, LLC will begin deploying HarvestMark for Items, the industry leading item-level traceability solution, on their cantaloupes starting this November. Sun America Imports will use the HarvestMark platform to provide transparency to retailers and shoppers, and enhance their food safety communication programs.


“We recognize that retail buyers and shoppers want greater peace of mind when purchasing melon,” said Drew Kislin, Managing Director of Sun America Imports. “We chose HarvestMark because the platform allows us to provide transparency all the way to the shopper, offers an important channel for food safety communication, and will enable us to build our brand with confidence.” Sun America Imports, Inc., based in Pompano Beach, Florida is a leading US-based importer of fresh produce from North American and Latin America, with cantaloupe operations in Guatemala and Honduras.


“We’re delighted that Sun America Imports has selected HarvestMark for its traceability needs and are pleased to help them implement HarvestMark for Items across their cantaloupe operations,” said J. Scott Carr, CEO of YottaMark. “We look forward to helping Sun America create new connections with shoppers, gain valuable insights through customer feedback, and strengthen their food safety communications.”


HarvestMark traceability will begin appearing on Sun America cantaloupes later this month. Shoppers and retailers will be able to learn where and how their specific cantaloupe was grown and give feedback to Sun America using the free HarvestMark app or at HarvestMark.com. In the event of a recall, shoppers can instantly check the food safety status of their melon by scanning the HarvestMark QR code or entering its unique 16-digit code at HarvestMark.com. The free HarvestMark app is available for iPhones here and Android here.


About HarvestMark Traceability Solutions

HarvestMark® is the industry-leading fresh food traceability platform from YottaMark, Inc. To date, more than 3 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Designed for a wide range of fresh products, the HarvestMark platform supports industry standard case- and pallet-level traceability. HarvestMark for Items extends the platform to individual sales units, tracing from farm to fork, helping reconnect shoppers with the people who grow and sell their food. HarvestMark solutions speed food safety communication and enable unparalleled insight into the fresh supply chain. The HarvestMark platform supports more than a dozen harvest and production workflows and open integration with existing systems. Visit HarvestMark.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit www.YottaMark.com.


Press contact:

Elizabeth Cahill
JS2 Communications
646.430.5648
ecahill@js2comm.com