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April 18, 2011

HarvestMark Granted Patent on Cost-Effective Methods to Capture Data for Food Traceability

Trimble, Sunnyvale, CA - April 18, 2011 - HarvestMark, Inc., a leader in fresh food traceability and supply chain insights, today announced it has been awarded a key patent on methods to cost-effectively collect harvest and production data at the start of the food supply chain. This is the fifth patent in HarvestMark’s growing intellectual property portfolio, acknowledging HarvestMark’s ongoing commitment to innovation in fresh food traceability.

The new patent, US patent number 7,909,239, covers systems and methods to easily capture harvest data, allowing packages or items of fresh produce to be traced back to the fields where the produce was grown. The '239 patent includes methods to capture data in the field or packing shed using paper forms, thereby eliminating the need to force technology into the field. The inventions also include the ability to easily "activate" traceability codes at the point of harvest that are printed on labels or affixed to packages such as clamshells.

"Capturing harvest data and associating it with packages and items of fresh produce is the foundation for a broad range of valuable programs, including sharing information with shoppers and buyers, enhancing recall programs and measuring quality and freshness at edge of shelf," said J. Scott Carr, president and CEO, HarvestMark. "This new patent covers essential inventions for making traceability cost-effective and practical."

Elements of the '239 patent are being used in more than 1,000 farms across North America as part of the company’s HarvestMark fresh food traceability solution. Using HarvestMark, growers and shippers have been able to easily add traceability to products such as field-packed strawberries and raspberries, clamshells and bags of table grapes, tills of mushrooms, individual watermelons and dozens of other commodities. Not only does traceability bring peace of mind to consumers, but it also enables new and unprecedented insights into the fresh food supply chain, speeds response to food safety events and creates a new channel for gathering valuable consumer feedback.

HarvestMark continues to invest in innovation that helps customers deploy traceability to grow sales, reduce losses from shrink and build their brands by engaging shoppers. The produce industry recently adopted HarvestMark’s patent-pending VoiceCode™ technology to be part of the Produce Traceability Initiative (PTI) standard for use on all traceability labels for cases. VoiceCode technology enables a distribution center using voice-picking technology to record outbound movement of cases without the need for scanning barcodes, without adding any cost to the label. VoiceCode was provided to the produce industry to eliminate barriers in the adoption of the Produce Traceability Initiative.

See HarvestMark’s non-assertion letter here.

About HarvestMark, Inc.
HarvestMark, Inc. specializes in product traceability and authentication solutions that deliver valuable business intelligence when and where it’s needed. Leading companies in the fresh foods, electronics and consumer goods industries rely on HarvestMark’s robust traceability platform to conduct precise trace back, enhance communication and increase security in their supply chain. HarvestMark is a privately held company headquartered in Sunnyvale, CA. More information on HarvestMark is available at Trimble.com or by calling 1-866-76-TRUST (or +1.650.264.6200).