June 17, 2009
Bruce Peterson Joins YottaMark Advisory Board
Produce industry veteran Bruce Peterson has joined YottaMark,
Inc.'s board of advisors, for which he will advise the traceability
and authentication solution leader on policy issues and strategy as
the company continues to deliver innovative food safety and
traceability solutions for the produce and perishables
market.
Previously SVP/perishables for Wal-Mart Stores, Inc. and most
recently CEO of Naturipe Farms, Peterson currently is president of
Peterson Insights, a strategic produce industry consulting firm
that has played a key role in the development and rollout of the
Produce Traceability Initiative (PTI).
"Traceability is an essential tool for food safety across the
perishables supply chain, and a burning issue that the industry is
addressing head-on with coordinated efforts," said Peterson. "I am
encouraged to see the level of progress and impact the HarvestMark
solution has made in the fresh food industry. The HarvestMark
solution is providing grower/shippers an efficient and
cost-effective way to increase food safety and comply with the
Produce Traceability Initiative," he said, adding that the solution
"allows retailers and shippers to create new connections with the
consumer."
To date, nearly 300 million produce items are enabled with
YottaMark's HarvestMark codes, which speed response to suspected
recall events and deliver